Infographics are just that – very large graphics that contain a ton of information. That information can be in the form of hard statistics, general information points, or comparison charts within the graphic itself. Of course these are just a few examples and really, any type of information that you think would be useful and pass on a lot of information to your readers. But why do they work so well?
One of the biggest reasons infographics work so well is because Internet readers today don’t want to sort through a lot of text to get the information they need. Truth be told, while the World Wide Web is the information highway, there’s too much out there for readers to want to sort through today. A lot of them are tired of reading pages and pages of tiny print, and just want to get the info they need in a very short amount of time. Infographics allow them to do that, and allow them to look at something fun and different at the same time.
Another, perhaps even bigger way infographics can get people to your site is when you use them to submit to press release publications. These publishers of press releases know how valuable infographics are, and so they’re happy to publish a press release of yours talking about the infographic you have up on your website or blog. That press release, while still all text, can be very short and to the point. All it has to say is that you have an infographic on the site, what the infographic covers, and where people can find it. That press release will then be published online in multiple places where thousands of people can find it; but they’ll only be directed to one place – your website or blog.
Infographics are really the best thing to happen to any website, and they’re fairly new which means that not everyone is using them just yet, and you can set your website apart by creating one for your site. Give your readers what they want without having to sort through tons of text and talk before they can get it. Provide them with an infographic full of information, and reap the benefits of having many continual visitors to your website.