There are two primary types of blogs; The Personal Blog and The Organizational Blog. A Personal Blog is a blog hosted by one or more individuals, which discusses any topic the blogger feels relevant. These types of blogs are generally one persons opinion or impression of the blog topic, and the discussion revolves around whichever topic the blogger feels inclined to discuss on that particular day.
The Organizational Blog is a blog created and maintained by a business, team, club, or some other form of organization. Many businesses will create a blog to keep customers informed, or use it as a marketing tool to announce new and improved products. Teams and clubs will use a blog as a central location for announcements about upcoming events or matches, and discussions about previous activities.
So you want to start a blog of your own, but what should you be blogging about? The sky really is the limit here, but there are some good ideas to follow in order to keep your blog interesting. One really important factor is to blog about something you are actually interested in. You will have problems if you try to jump on the bandwagon of some popular topic that you have no knowledge of or interest in. Say, for example, the Los Angeles Lakers basketball team was very popular all of the sudden. You knew there were a lot of people who were actively discussing the Lakers and looking for web sites to read more about the Lakers. If you knew nothing about the Lakers, or basketball for that matter, choosing to do a blog focused on the Lakers would be a really bad idea. You may be able to list some facts and stats about the Lakers, but people will generally ignore your blog once they see that you really don't have an interest in the Lakers and are simply regurgitating facts they can find elsewhere.
But what if no one else is interested in what I am interested in? Who cares! Writing a blog is about self expression, and growing your ideas into something bigger and more exciting than just a daydream. Let's say, for example, you are an aspiring fashion designer...but your job is just dressing mannequins for a local department store. You could start a blog where you discussed your ideas for how you would improve fashion and go from there. Maybe you could take pictures of the mannequins as you put each article of clothing on, and then do a blog discussing how and why each piece works together. Or, you could dress the mannequins in your own unique way, showing off your flare and take a picture. Then dress the mannequin the way the store wants it dressed and take a picture. Then in your blog you can discuss what you did different and why you think your version of the fashion is better!
Good blogs can consist of just text, full of great ideas and topics that people would love to discuss. Or they can include pictures, videos, or sound files. A picture really is worth a thousand words. This is true when it comes to all topics, from artwork to science, sports to fine dining, Hollywood to Holland. You may not realize it, but there is probably many blogs out there for things like quantum physics and I am sure they include plenty of lavish diagrams and equations. Blogs about cooking probably have wonderful photos of exquisite food creations. The options here are endless!
So think deeply about what you are passionate about, and start your own blog! Even if only one person is reading it, you are still connecting with the world and sharing your passion!